3 Reasons Why Twitter Notifications Matter

Submitted by: Billy N

In today’s world, there’s no denying the ability of Twitter and it’s effect on the position of the brand in the modern web. There’s a battle between retaining traditional techniques of advertising (physical mailers, cold-calling, etc) and the unique wave of new advertising (releasing eBooks, posting blog entries, and social media).

In this short article we’ll be going over three factors why establishing a powerful Twitter notice system is important to the achievements of your brand…

1.) It Creates A Dialogue Along With Your Followers

All it takes is one missed tweet to get rid of a follower: Twitter is regarded as the very first social media channel to truly bring to life “real-time” conversations, therefore brands need to seriously act on building a dialogue with followers.

This is why you need your own Twitter notifications arranged properly–to alert you when a possible new-follower is messaging (“tweeting”) to you.

The number one thing to do is to have a notice system, as well as assign somebody on your own team to be the “Social Media Manager” (the individual who actively keeps up with every one of the Twitter notifications/dialogue and also responds promptly). This is going to make sure you are in a position to maintain the conversation happening about/around your brand at all times of day!

2.) It Enables You To Gather Competitive Intelligence

Unexpectedly some of the BEST competitive intelligence originates from free resources (i.e. Twitter as well as Facebook). However you need to know precisely what to take into account so as to get the right competitive “intelligence” (aka information, information, knowledge, etc).

By using Twitter notifications, you can get a wealth of important competitive intelligence INSTANTLY sent to you, so that you can respond appropriately.

Here’s a particular example: Let’s say you are a car dealership trying to sell vehicles. You have competitors whom sell the same vehicles who are having conversations with potential shoppers through Twitter. Wouldn’t you want to get a notification in the event that a brand-new lead is inquiring about a competitors vehicles?

3.) Twitter Notifications Make It Easier To Address Customer/Technical Issues

This is certainly the most important part of setting up a Twitter notice system; the capability to quickly address clients and technical problems using Twitter is best for sustaining brand trust.

Many customers go to Twitter to sound their pleasure/displeasure with products/services, and you don’t want your rand to be part of negative conversation! Getting important Twitter notifications when someone is having issues with your your product/service is essential to delivering a timely response. Customers have shown a greatly increased satisfaction with companies which reply to their inquiries in no more than 1 hr. And there’s no faster way to respond to customers than in real-time!

This goes for technical issues too. Websites go down all the time, and leaving your customers out-of-the-know can do countless damage to your brand. That’s why so many businesses are now openly instructing customers to follow their Twitter account to get timely notifications on any technical issues which may take place, and also when/how they might be expected to be resolved.

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